Privacy Policy
Last Updated May 10, 2022
This Privacy Policy relates to the website at umimotion.com and our related online content and services, such as widgets and applications (the “Site”).
We believe in being upfront about our Privacy Policy and how it treats the personal information of those that visit, use, and enjoy our Site and services (individually and collectively, "Services").
We explain here how and why we and third-party providers collect and process personal data related to your use of the Services.
We and our third-party service providers may collect and process personal data, i.e. information that identifies, or makes it possible to identify, you as a natural person (e.g. your name, email address or IP-address) when you participate in various opportunities and Services provided through the Site (the “Service Data”). Processing means any operation which is performed on personal data, such as collection, recording, organization, structuring, storage, adaptation, retrieval, any kind of disclosure, erasure or destruction or other use. We process personal data, such as when you actively communicate with us.
What We Collect
In order for you to use our Services, we need to collect and process some information.
Depending on your use of the Services, the information we collect and process may include:
Information such as your name and email address that you provide when communicating with us
Your type of browser and operating system
Information about your activity on and interaction with our Site such as your IP address and the type of device or browser you use, as well as the URL of the internet page from which you arrived at the Site
The date and time when you accessed, clicked through and left the Site
Communications you send to us, for example, when you send us questions or comments, or report a problem
Your use of our Services, such as search history
Categories of Personal Information Collected
Your name, email address, and IP address
Location of your device
Search history and preference information
Activity information related to your use when you visit and use the site
We collect information when you access the Site, participate on the Site; through cookies and other technology (refer to our Cookie Policy), third-party connection through social media sites, other third-party applications and platforms.
What's Private
This data will not be publicly displayed or revealed to other Visitors:
Your IP address
Your email address
Communications you send to us, for example, when you email us questions or comments, or report a problem
We don't give your personal information to any third-party services, except when it's necessary to provide our Services. When we share data with third-party services that contribute to our delivery of the Services, we require that they protect your personal information to the same standards we do.
We do reserve the right to disclose personal information when we believe that doing so is reasonably necessary to comply with the law or law enforcement, to prevent fraud or abuse, or to protect our legal rights.
Uses Of Your Personal Information
We will use the personal information you provide to:
Enable us to provide you with the Services, as well as to improve and promote the Services.
We will retain your usage history and use details of the pages you have previously visited to make suggestions which we believe you will also be interested in.
We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.
We will keep a record of the articles and clips on our website that you have clicked on and use that information to target advertising on this website to you that is relevant to your interests, which we have identified based on what you have read and watched.
Send you marketing communications we think you may find useful, but only in accordance with your email preferences.
Enable us to contact you regarding any question you make through the Services.
Analyze the use of the Services and the people visiting to improve our content and Services.
We will retain your information as necessary to provide you with the Services and for the purposes set out in our Terms of Use and Privacy Policy, or as may be necessary to comply with our legal obligations, to address and respond to disputes, and to otherwise enforce and protect our rights.
We take securing your data and preserving your privacy very seriously. We never post anything to your Facebook, Twitter, or other third-party accounts without your permission.
We, as well as our affiliates and third-party service providers, may use your personal information as described in this Privacy Policy for the following purposes:
(a) to provide access to our Site and Services
(b) to provide assessment and analysis (e.g. customer, promotional and market analysis) to enable us to review, develop and improve the services and products that we offer
(c) to monitor customer traffic patterns and site usage to help us enhance your enjoyment during the online experience; for further information on the use of data for web analytics and marketing purposes please refer to our cookie policy.
(d) to respond to your enquiries
(f) to notify you about changes to site terms, conditions and policies
The above processing activities represent our legitimate interests to improve your website experience and to optimize our services and products and to use our site for marketing purposes. It is in our mutual legitimate interest to respond to your enquiries and requests. If you subscribed to our newsletter, any processing related to sending you newsletters or provide you with information about our products is based on the consent you gave separately when subscribing to the newsletter. You can withdraw your consent at any time by clicking on the link provided in each of our newsletters or by clicking on this link [unsubscribe link here]. Such withdrawal will only be effective for future processing of data.
We process your personal data where necessary: (i) under any applicable laws or regulations of any jurisdiction for any purposes required under those laws or regulations, art., (ii) to enforce or apply our Site’s Terms of Use or other contracts, and/or (iii) to protect our rights, our visitor’s rights, or any other third parties’ rights, property or safety.
DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES:
We may share your personal information as far as it is required for the above-mentioned purposes from time to time with:
Our third-party service providers who provide us with Site-related services (such as hosting, data analysis (including webtracking services), search engines, payment processing, order fulfillment, IT services, email delivery, auditing and other similar services) to enable them to provide such services and/or to assist us in improving and optimizing the site. Any of these third-party service providers is bound by a data processing agreement to ensure compliance with applicable privacy legislation.
As far as transfer to above-mentioned recipients is required for any of the purposes mentioned above, the transfer of data is based on our legitimate interests as specified above or on your consent. This includes our interest to host the website for informational and marketing purposes and to improve our services.
We disclose your personal data to any person where necessary: (i) under any applicable laws or regulations of any jurisdiction for any purposes required by such person under those laws or regulations, (ii) to enforce or apply our Site’s terms and conditions or other contracts, and (iii) to protect our, our users’ or any other third parties’ rights, property or safety.
We anonymize your personal data, as it is in our legitimate interest to use aggregated, non-personal information to analyze our target audience and web traffic. We may publish, or share with affiliates and/or business partners, aggregated non-personal data, which will not identify you individually.
THIRD-PARTY LINKS
The Site may contain links to other sites not owned or controlled by us. We are not responsible for the content of any such outside site, the outside site operator’s privacy policy or how the outside site operator treats information (personal or otherwise) obtained from users of the outside site. We advise you to check any and all outside sites’ privacy policy to satisfy yourself as to how the outside site operator will treat any such information.
INFORMATION SECURITY
We take reasonable precautions to protect against the loss, misuse or alteration of your personal information and to ensure that it will be processed in accordance with this Privacy Policy. Unfortunately, the transmission of information via online or mobile networks is not completely secure. You acknowledge and accept that others may intercept personal information you provide to us, and that any such transmission is at your own risk. Once we have received your information, we use set procedures and security features to try to prevent unauthorized access.
DATA RETENTION
We strive to keep our processing activities with respect to your personal data as limited as possible. Personal data provided by you upon using our Services (Service Data as described in section above) will be retained only for as long as we need it to fulfill the purpose for which we have collected it or as long as required by statutory retention requirements. Technical data (as described above) will be retained only as long as it is necessary to provide access to our site. The IP-address will be retained as long as is necessary for us to engage in effective defense against attacks on our site. However, we may retain technical data as long as certain marketing purposes require. Storage of data may be required by statutory retention requirements, as may be the case regarding data that is relevant for obligations under tax and commercial law.
Marketing Activities
We may use your information to offer you products and Services that we think may be of interest to you, unless you have opted out of marketing communications. If you are in the European Economic Area, where required by applicable law, we will obtain your consent before sending you any marketing communications. You may object to the use of your data for direct marketing purposes at any time, free of charge, when we collect your personal information and in every marketing communication. We will never provide your information to third parties for marketing purposes without your prior consent.
We want to communicate with you only if you want to hear from us. We try to keep emails to a minimum and give you the ability to opt out of any marketing communications we send. We will send you email relating to your personal transactions. You will also receive certain marketing email communications, in accordance with your preferences, and from which you may opt out at any time. We may send you service-related announcements on the rare occasions when it is necessary to do so.
General Data Protection Program (GDPR)
This Section only applies to individuals in the European Economic Area (EEA).
The basis for use and disclosure of personal data may include any of the reasons identified in our Privacy Policy. Visitors in the EEA have certain legal rights regarding their personal information.
Data Protection rights under the GDPR:
The right to be informed - You have the right to be informed about the collection and use of your personal data.
The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.
The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
The right to data portability - You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain circumstances.
The right to avoid automated decision making- You have the right not to be subject to a decision based solely on automated processing, including profiling. ‘Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
We are committed to protecting the privacy of your personal information. If you would like to exercise any of these rights, please complete the Data Privacy Options Data Request Form (insert hyperlink to PDF) and submit the completed form to us via email or mail at the addresses below. If you make a request, we have one month to respond to you.
Email: jana@umimotion.com
Mail:
Umi Motion LLC
c/o Northwest Registered Agent LLC
418 Broadway, STE N
Albany, NY 12207
Legal Bases
When you visit the Site or use the Services, we collect, use, share your personal information as described in this Policy. We rely on a number of legal bases to use your information in these ways. These legal bases include:
Consent, such as where the Visitor has given permission for us to process their personal data for the purposes to carry out our Terms of Use and to effectively render and provide our Services. Said consent may be withdrawn by the Visitor.
A legitimate interest, such as fraud prevention, providing or improving our Services to Visitors, or customizing a Visitor’s on-site experience.
A vital interest, such as a processing activity to save a person’s life or in an emergency medical care situation.
A legal requirement, such as for a legal obligation, such as a court order or to defend an asserted legal claim.
A public interest, such as where processing personal data is required “in the exercise of official duty” or to perform a specific task in the public interest that is set out in law.
Wherever you gave consent to a data processing, you have the right to withdraw your consent to us at any time. As a result, we will not continue processing data based on this consent in the future. The withdrawal of consent does not affect the legality of the processing carried out based on the consent until the withdrawal. Furthermore, you have the right to lodge a complaint with a data privacy supervisory authority.
California Consumer Privacy Act Notice
Effective January 1, 2020, these additional disclosures are required by the California Consumer Privacy Act (“CCPA”) and applies to California residents or someone domiciled in California, but is out of the state for a temporary or transitory time.
Information We Collect falls into the following categories of the CCPA: (1) commercial information such as consuming tendencies, (2) internet activity such as interaction with the website, (3) geolocation data such as location of Visitor’s device, and (4) inference data such as preferences.
Subject to certain exceptions, California residents have the following rights under the CCPA:
Right to Know: You have the right to request that we disclose certain information to you about the personal data we collected, used, disclosed, and sold about you in the past twelve months. This includes a request to know any or all of the following: the specific pieces of personal data we have collected about you; categories of personal data collected, sold and/or disclosed for business purposes; categories of sources from which we collected your personal data; our business or commercial purpose for collecting or selling your personal data.
Right to Request: You have the right to request personal data that we have collected and maintained about you in the past twelve months.
Right to Opt-out: You have the right to “opt-out” at any time of the sale by us of personal information described above.
Right to Deletion: You have the right to request that we delete certain collected information, subject to certain exceptions, such as our right to investigate compliance with our Terms and Conditions.
Right to Non-discrimination: You have the right to non-discrimination for exercising rights under the CCPA. California residents may not be discriminated against in pricing and Services because they exercised any rights under the CCPA.
You may make a request for the disclosures, opt-out, or deletion described above by completing the Data Privacy Options Data Request Form (insert hyperlink) and submitting it to us via email or mail at the following addresses:
Email: jana@umimotion.com
Mail:
Umi Motion LLC
c/o Northwest Registered Agent LLC
418 Broadway, STE N
Albany, NY 12207
We will take reasonable steps to verify your identity before responding to a request. We will not be able to comply with any request where we are unable to verify the identity of the Visitor at issue.
Wrap-Up
On request, and verification of your identity, we will give you a copy of all the personal information about you that we hold. This information may be subject to a fee not exceeding the prescribed fee permitted by law.
People under 18 (or the legal age in your jurisdiction) are not permitted to use the Services on their own, and so this Privacy Policy makes no provision for their use of the Services.
Information that you submit through the Services may be transferred to countries other than where you reside. We will protect all information we receive in accordance with this Privacy Policy.
CHANGES TO OUR POLICY
Any changes we make to our Privacy Policy in the future will be posted on the site and, where we consider it appropriate, notified to you by email. Please check back frequently to see any changes to our Privacy Policy. Your continued use of the site following the posting of changes to this Privacy Policy will be deemed as your acceptance of those changes.
CONTACT US
Questions and comments regarding our Privacy Policy should be sent directly to jana@umimotion.com.